This is how many plasma donations are needed for just one leukaemia patient, for one year.

A friend was facing a second battle with cancer, so we asked what we could do to help. He said: Get people to donate more plasma… So we did.

It started with organising a LBCNZ Shave event (I’ll post that soon), and snowballed. With just a little effort, we managed to get staff from all over Telecom supporting these causes.

Over 100 staff at Telecom turned up in the morning for a photo, just because we asked for their help. Amazing.

A few All Blacks happened to be around on donation day (A record turn-out). They weren’t officially part of it, but agreed to a few photos. I admit I may have included that one to help bring your eyeballs here… But I’m sure you forgive me :)

Morning Daily 070 | NZ Blood Service 2012

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