Project Description

KJ Apa Street Music Video

Not strictly a music video, but it was my first.

I was wandering home, and heard a Jimi Hendrix solo growling away from across the street. Naturally, I looked… and there was KJ Apa. A young guy with his guitar, and an amp (iPod connected for backing), just going for it on the streets of Christchurch. Playing flawlessly.

The kid wasn’t missing a thing. Extraordinary skill.

I don’t tend to carry cash, but I always have my camera on me… So I hoped I could help him out in another way. This was the result… One take. Not cuts. No special equipment. Shot hand-held, by a photographer who only just learned the video settings on his 7D. No external mic either (this is how the camera captured it). Imagine being there.

Since shooting this in November 2011, KJ has moved on to great things. He’s now acting on Shortland Street, was recently compared to a young Tom Cruise (with promise for Hollywood), and has a massive following on Facebook!

Photographer Designer James Hancox

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